https://code.kiwi.com/tag/ux-research/Recent content in UX Research on code.kiwi.comHugoenFri, 17 Mar 2023 19:24:28 +0000https://code.kiwi.com/articles/when-which-ux-research-method-to-use/Thu, 03 Dec 2020 19:23:00 +0000https://code.kiwi.com/articles/when-which-ux-research-method-to-use/<h2 id="we-guide-you-through-the-product-development-cycle-and-show-you-which-uxr-methods-to-apply-in-each-stage">We guide you through the product development cycle and show you which UXR methods to apply in each stage.</h2><p>Can you imagine you invest a lot of money into high-quality coffee processing equipment, finalize your cafe’s interior design and open the coffee shop’s doors but you don’t check the market’s needs, your competitors and, pricing? No matter how much you are into risk-taking, before investing, it is smart to find out the market potential. To get more opinions, you can invite your friends and acquaintances to check out the premises of the potential coffee place. You collect ideas, find inspiration, identify opportunities, and explore the needs of potential customers. From the UX perspective in this phase of product and service development, your goal is to <strong>understand</strong> your potential customers and <strong>identify</strong> business opportunities.</p>https://code.kiwi.com/articles/what-is-ux-research/Thu, 19 Nov 2020 19:20:00 +0000https://code.kiwi.com/articles/what-is-ux-research/<h2 id="how-could-customers-value-your-product-if-you-dont-know-what-they-need">How could customers value your product if you don’t know what they need?</h2><p>User experience research (UX Research) is inseparable from creating a desirable user experience (UX). UX research helps you to understand how to make people value and enjoy using your products or services. Thus, UX research can help you to achieve your business goals.</p>https://code.kiwi.com/articles/what-is-ux/Thu, 05 Nov 2020 19:19:00 +0000https://code.kiwi.com/articles/what-is-ux/<h2 id="the-integral-part-of-all-successful-companies">The integral part of all successful companies</h2><p>Imagine that you just entered a really classy café. You can feel the pleasant smell right away — the smell of freshly grounded coffee, warm milk, and a slight vanilla scent from the candles around you. You can also hear calm, relaxing music, perfectly matching the atmosphere. You notice an emerald sofa.“Wow, what a cafe!” you think. And of course, the best moment comes when you taste their cappuccino with your closed eyes after the nice barista with a wide smile brought it to you.</p>