https://code.kiwi.com/tag/research-methods/Recent content in Research Methods on code.kiwi.comHugoenFri, 17 Mar 2023 19:24:28 +0000https://code.kiwi.com/articles/when-which-ux-research-method-to-use/Thu, 03 Dec 2020 19:23:00 +0000https://code.kiwi.com/articles/when-which-ux-research-method-to-use/<h2 id="we-guide-you-through-the-product-development-cycle-and-show-you-which-uxr-methods-to-apply-in-each-stage">We guide you through the product development cycle and show you which UXR methods to apply in each stage.</h2><p>Can you imagine you invest a lot of money into high-quality coffee processing equipment, finalize your cafe’s interior design and open the coffee shop’s doors but you don’t check the market’s needs, your competitors and, pricing? No matter how much you are into risk-taking, before investing, it is smart to find out the market potential. To get more opinions, you can invite your friends and acquaintances to check out the premises of the potential coffee place. You collect ideas, find inspiration, identify opportunities, and explore the needs of potential customers. From the UX perspective in this phase of product and service development, your goal is to <strong>understand</strong> your potential customers and <strong>identify</strong> business opportunities.</p>